Why Join?
Whether it’s high-end beauty or mass market cleaning products, any brand can go cruelty free.
Define your brand
Offering ‘cruelty-free’ products enables companies to attract the ever-growing ethical consumer market and at the same time save the lives of millions of animals. You can gain market advantage and offer your customers peace of mind by obtaining ‘cruelty-free’ certification under the only internationally recognised standards for animal testing.
Protect your brand
You can ensure a positive profile with the public, media and NGOs by responding to their call for ethical business practices. The Leaping Bunny logo on your packaging and promotional materials sends a clear message that their trust in your brand is not misplaced.
Meet legal requirements
A ban on animal testing for cosmetics purposes in Europe has been in existence since 2009. A complete ban on the import and sale of animal tested cosmetics is imminent, and demand for similar change is evident elsewhere in the world.
In the UK, the Government has pledged to implement a ban on animal testing for household products, other countries are likely to follow suit. ‘Cruelty-free’ certification will put you ahead of the curve, leading the way to compliance.
Our specialist staff can provide you with ongoing updates about current issues such the EU Cosmetics Directive and REACH compliance. Drawing upon their experience of working to end animal testing in the supply chain, our scientists sit on key committees at the European Chemicals Agency, while our policy team works closely with chief organisations and governments worldwide.
