The leaping bunny

Many of the products on our supermarket shelves, from lipsticks to floor cleaners, have either been tested on animals or contain ingredients that have.

While some products carry labels claiming that their brand is ‘not tested on animals’ or is ‘against animal testing’, these are often confusing and do not guarantee that the product is actually free from animal testing. Only the Leaping Bunny can provide peace of mind.

Products bearing the Leaping Bunny mark are certified ‘cruelty free’ under the internationally-recognised Humane Cosmetics or Humane Household Products Standards.

These rigorous standards stipulate that no animal testing is conducted or commissioned for finished products or ingredients in any phase of product development by the company, its laboratories or its suppliers after a fixed cut-off date.

Despite the EU ban on animal tested cosmetics, the Leaping Bunny continues to be the only way European consumers can be sure they are buying truly ‘cruelty-free’ beauty products.  Although companies cannot now animal test new cosmetics products and ingredients for sale in the EU, they can still carry on animal testing for cosmetics sold outside the EU. The Leaping Bunny is a global standard and applies to all of the operations and sales of companies, not just those for the EU. We only certify companies that have a policy not to test their products on animals for any market, including China where animal testing for imported cosmetics is currently required. 

Until Cruelty Free International achieves a global ban, we urge consumers to continue to shop with the Leaping Bunny. Read more.

Read more about the global significance of the Leaping Bunny.

What products carry the Leaping Bunny Trademark?

A broad range of personal care, cosmetic and household products carry the Leaping Bunny mark. Using our search you can find ‘cruelty-free’ products such as skin, hair, foot and dental care, fragrances, make-up, nail care, baby care and aromatherapy products, as well as a wide range of household cleaners from dishwasher detergents to disinfectants.

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